An Ultimate Guide to Email Marketing: All You Need to Know in 2022

Updated: Jan 9

cover photo of buildflyer email marketing blog post

In this modern era, email marketing has an enormous role among online marketers. This is one of the most convenient and easiest ways to keep in touch with your targeted audience. There is no other medium that exists powerful than email marketing. Because this is the best and accurate practice to convert leads into sales right away.

Through the upcoming paragraphs, we’re going to analyze each and every single step in-depth behind how you can build up an effective email marketing campaign for your online business.

What is Email Marketing?

It can be defined in many ways. In formal we can say, email marketing is one of the digital marketing strategies to keep in touch with your targeted audience through a sequence of emails. Give the exact value through the email campaigns and make them capable to buy the product that you're offering to become a happy customer forever.

Pretty easy way to do this, before that you must know some basic things, that we’re going to discuss through the following contents.

How Email Marketing Works in 2022?

Well, as we know, email marketing works through a sequence of events, it takes time but the results are tremendous. Do you know the fact that more than 70% of sales getting through email marketing campaigns? Yes, that’s the truth. That's why email marketing is that much powerful tool in online marketing.

Here are the steps that take place inside the email marketing business.

Let’s know the top 10- events that email marketing works

1. Opt-in Page

2. Email List

3. Email Marketing Media

4. Email Campaigns

5. Marketing Automation

6. Follow-up Campaigns

7. Analytics

8. Clean up the List

9. Grow Your List

10. Build Your Community

Shall we move to scrutinize these steps? that should include an email marketer to become their business successful.

Let’s talk about the first stage in email marketing

Step 1

Opt-in Page

An opt-in page is inevitable when considering email marketing. It’s the backbone of the email marketing business. Because an opt-in page is actually bringing you the targeted audience to your email list. Which may include the visitor's name, email address, contact details, etc. It’s up to you to add the mandatory elements on your opt-in page. The more you add the credential, the more you can grow your database.

email marketing sign up form

However, it is good for you to collect the least data from your audience, if you’ve not an authority or not a company. Because large companies often require most of the data of their customers for a better customer experience. So, if you’re a beginner or just started an affiliate marketing business, it’s better for you to collect the name and email address only. That enough to run a personalized email marketing campaign successfully.

simple email marketing sign up form

Note: Don’t forget these 5-things while you create your opt-in page

  • Keep it simple

Try to create a simple and catchy opt-in page. Because simple works always convert the better. If you add too many decorative things on your opt-in page, it may lead to emerging a spammy feeling among your audience when they pay a visit.

Hence, keep your opt-in page as simple as possible. Remember that, this is the first page and the one and only one aim is to get the name and email address of your audience to keep in touch with them in the future.

  • Don’t forget to add name credential

Often people forget to add this credential on their opt-in page. Or they exclude the name credential desperately. By doing such practice you aren’t able to get the name of your subscribers. Then how you can send a personalized email campaign to your audience?

Note: Personalized email means; giving a salutation in the subject line or at the beginning point of an email campaign with the name of the audience (eg: Hi Mike,). The email marketing software will automatically change the name from one to another.

All you need to add the value ({{name}}) at the point where you want to add the name of your audience. This value may vary according to the email marketing platform.

Hope you have got what I mean. If not refer to the image below.

email marketing campaign

Do you think why personalized email marketing campaigns have this much importance?

Well, if you sent a personalized email campaign to your audience, Google will analyze that it is friendly or an important email and should be delivered at the primary tab of the recipient instead of reaching into the spam folder or promotion tab.

Reaching an email to the primary tab has a more open rate than reaching into the promotion tab. So, know the importance of adding a name credential on your opt-in page.

  • The layout of the opt-in page

The whole look of your opt-in page is easy to read and use simple fonts (Arial). It