Updated: Jul 19, 2021
When considering a new website, it often hard to rank for a keyword without having many backlinks and domain authority. This pulls back a website’s organic traffic flow from search engines.
Hopefully, though a website does not have a good number of backlinks and domain authority score, it also possible to get ranked on search engine result pages (SERPs) by taking some advanced keyword research strategies.
In this post, we are going to discuss how we can implement those strategies by following some easy steps to find low competitive keywords and optimizing them for SEO.
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How to Find Low-competitive Keywords (Effective Ways)
Focusing on low-competitive keywords and writing the best possible optimized content is the one and only way to drive organic traffic from search engines. Do you think this is absolutely wrong way and a loss of time? If so, your assumption is a blunder.
Of course, get ranked on the search engine result page is a time-consuming process. The longer time frame does not mean that your content is not good. So, try to focus on low-competitive keywords.
Here are some effective ways to find low-competitive keywords.
1. Use Google Search Bar
This is one of the powerful ways to find out low-competitive keywords from Google’s suggestion.
When you type a keyword on the Google search bar, it will automatically suggest some related results. Sometimes, it’s in the form of question, comparisons, or other related suggestions. Click one of the top listed suggestions. Because the top position indicated that keyword has a high search volume compared to the rest.
After you click on any one of the suggestions, make sure that whether you can see the right answer on the first page or not as a searcher. If yes, leave it. If no, try to pick that keyword and write quality content.
These kinds of keywords can bring you more organic traffic to your web page.
2. Authority and Word Count
After you enter the search button with a keyword, you can see many results that are already ranked. Here you can simply find your chances of ranking for that specific keyword.
Firstly, check the authority of each domain that ranked for the keyword. If the authority score is higher than 40, it’s pretty hard to outrank those contents. Focus on other related keywords with another search.
Secondly, assize the depth of the post that already ranked with the searched keyword. Counting the total words can help you to understand how deeply the content is written.
For instance, you can search the keyword “Affiliate Marketing” on Google. Comparatively, this keyword is highly competitive and harder to rank at the top of search results. Because you can see all the domains that are ranked for this specific keyword has higher domain authority score and more word count. Often, high-competitive keywords are like this. Hard to get ranked with a new website and content.
Moreover, if the search results are from user-generated or forums, you can also easily rank for that keyword. The user-generated keywords are often having the slug of social media accounts such as Quora, Facebook, LinkedIn, Medium.
Understand that the more authority score attained websites and the more in-depth contents are hard to outrank with your new content.
If your searched keyword does not come under the above-listed categories, you’re good to go with that keyword. Definitely, it is a low-competitive keyword and you found it strategically.
3. Focus on Related Search Terms
Related search results are search page results, located at the bottom of the page in the form of related phrases or questions.
People also search for these keywords. So, either you can optimize your content for this type of keyword or mention it in your headlines. This is a super targeted and low-competitive keyword. Hence there will be a higher chance for get ranked at top of the search result.
Remember that related search terms are the best helpful tactic to reduce the chances of topi deviation. Because topic deviation may omit your content from a higher ranking. Moreover, it does not meet the search intent.
4. Long-Tail Keywords
Often, the ranking of a short keyword is a highly risky business. When considering a new website to optimize for those keywords, it’s super tough. But we have an idea, that’s nothing complicated. Just picking up a long tail keyword that also refers to your main topic.