What is Marketing? And the Best 7 Marketing Strategies

Updated: Jul 19, 2021


what is marketing?
What is Marketing?

Undoubtedly, marketing is one of the vital parts of any business model to fulfill their key intentions such as brand awareness, loyal customers, and most ultimately consistent hike in sales insights.


When you directly refer a product or service to someone, it’s marketing. When you promote your business commercially by means of various marketing measures, it’s also called marketing. Yes, marketing is an art. Anybody can do it from scratch.


In this article, you will learn what is marketing and all the key aspects of marketing that you should be familiar with for a better understanding.

So, stay tuned until the end.



Table of Contents


What is Marketing?

Definition of Marketing

How to Get Started? (Marketing Strategies)

  1. Social Media Marketing or SMM

  2. Internet Marketing

  3. Content Marketing

  4. Blog Marketing

  5. Email Marketing

  6. Digital Marketing

  7. Video Marketing

Key Factors of Marketing (4Ps)

Advertising and Marketing

Final Thoughts About Marketing



What is Marketing?


Marketing is the compilation of certain actions to grab the attention of people through advertisements and promotions for selling products or services of a company or business model.


The marketing process executes in two different ways. That is advertisement and promotion. While advertisement demands the attention of potential audience, promotional activities rely on targeted audience and sometimes that involves influencer endorsement, catchy headline phrases, and most importantly media exposure.


Marketing either done by the company directly, or with the help of affiliates (Affiliate Marketing).



Definition of Marketing


Marketing is a set of activities which includes creation of products, marketing research, and delivering the goods to clients, partners, and customers at the right time with applicable offers.



How to Get Started? (Marketing Strategies)


Of course, marketing is not a single strategy. It can be applied in many different ways according to the nature of the business. Here are a few marketing strategies that all are equal importance and popularity.


different marketing strategies

Let’s analyze one-by-one


1. Social Media Marketing or SMM


How does it become when marketing goes on through the most people-engaging platform? Really worthy?


Yes, social media marketing is one the most powerful weapon of all kinds of marketers. Moreover, this marketing method is adaptable and free to get started for any kind of business model regardless of their size and authority.


Why I state that social media is the most powerful marketing medium is, people are already engaging with brands on social media. So, you can too with your brand. Because social media marketing has already shown its result.


We have a bunch of social media networks such as Facebook, Instagram, YouTube, LinkedIn, Pinterest, Twitter, etc. But you should be focused on any one of the networks, especially for marketing purposes. Because each medium has its own algorithm changes. It’s often hard to understand and follow. So, focus on the right medium solely.


It’s easier to plan and implement social media marketing by publishing creative announcements such as catchy texts, images, videos, links, and other contents that grab audience's attention at the first sight.


Need help to design creative content? Here is a perfect free tool.


With social media marketing, you can bring a remarkable success in driving more traffic, leads, and sales to your product or service. If you are missing this specific marketing strategy, undoubtedly, you losing a great marketing opportunity.


Some tips for social media marketing:


  • Create a brand image

  • Brand name

  • Publish good pieces of informative contents

  • Content marketing

  • Chase competitors, re-implement their strategy in your own way

  • Analyze the stats


Make sure that, you set a goal before launching a social media marketing campaign, thereby you can do the best for achieving your goal. There is no sense in doing a thing like a faddist.


So, your social media marketing should be goal-oriented.


2. Internet Marketing