Updated: Sep 30, 2020
Before getting started to write a blog post, you should have a proper planning to construct all the aspects of a blog. Every single step should be considered as a major part of the blog. It looks awesome when you follow these 5-step process. Let's chem them out.
Step 1: Choosing of a topic, contemplating an outline of the blog, do a research.
Step 2: Selection of a catchy heading to grab the attention of readers.
Step 3: Start writing, either by a draft or by parts
Step 4: Add images or videos for a detailed blog post to get engaged readers.
Step 5: Proofreading your written blog before going to published. Edit the errors such as grammar mistakes, punctuation. Avoid repetitive content.
Let's scrutinize these steps;`
First, a disclaimer – the entire process of writing a blog post often takes more than a couple of hours, even if you can type eighty words per minute and your writing skills are sharp. From the seed of the idea to finally hitting “Publish,” you might spend several days or maybe even a week “writing” a blog post, but it’s important to spend those vital hours planning your post and even thinking about your post (yes, thinking counts as working if you’re a blogger) before you actually write it.
Long before you sit down to put digital pen to paper, you need to make sure you have everything you need to sit down and write. Many new bloggers overlook the planning process, and while you might be able to get away with skipping the planning stage, doing your homework will actually save you time further down the road and help you develop good blogging habits.
Note that you have enough references about your topic that you're going to write through the blog.
Great blog posts don’t just happen. Even the best bloggers need a rough idea to keep them on track. This is where outlines come in.
An outline doesn’t need to be lengthy, or even detailed – it’s just a rough guide to make sure you don’t ramble on and on about something tangential to your topic.
For example, this is the outline for this post that I sent to my editor before getting to work:
A quick write-up about your blog post that you're going to write
Section 1 – Planning a Blog Post
- Things bloggers should do before putting pen to paper – outlining, research etc.
Section 2 – Writing a Blog Post
- Tips on how to focus on writing, productivity tips for bloggers
Section 3 – Rewriting/Editing a Blog Post
- Self-editing techniques, things to watch out for, common blogging mistakes
Section 4 – Optimizing a Blog Post
- How to optimize a blog post for on-page SEO, social shares/engagement, etc.
Section 5 – Conclusion
The purpose of this outline is to make sure I know what I plan to cover, in what order the various sections will appear, and some bare-bones details of what each section will include.
One of the biggest secrets professional bloggers (myself included) don’t want you to know is that we don’t actually know everything. Truth be told, sometimes we don’t know anything about a topic before we sit down to write about it.
This doesn’t mean that all bloggers are insincere fakers. On the contrary, many bloggers’ natural curiosity is what makes them great at what they do. If you blog for a living, you have to be comfortable jumping from one topic to the next, even if you don’t know anything about it. What allows us to do this, and to write authoritatively about subject areas that are new to us, is knowing how to properly research a blog post.
It almost goes without saying, but relying solely on Wikipedia as a primary source is almost always a bad idea. Yes, Wikipedia does have thousands of excellently researched articles, but it’s not infallible, and erroneous facts do make their way into articles without site editors noticing. Plus, every verifiable fact on the site is cited from links elsewhere on the web, so why cite the middleman?
Assigning a proper heading has major role in your blog post. Because, if the heading has no catchy words or attractiveness, it is very less chance to read by the visitors. Hence you should have to select an appropriate heading.
There are two main approaches you can take to writing blog post headlines. You can either decide on your final headline before you write the rest of your post (and use your headline to structure your outline), or you can write your blog post with a working title and see what fits when you’re done.
Personally, I don’t adhere to a rigid strategy one way or the other. Sometimes I’ll come up with a strong headline from the outset and stick with it, whereas other posts will take a lot more work. Although sites such as Up-worthy arguably ruined internet writing with their click-bait headlines, the process behind the site’s headlines has merit, as it forces you to really think about your post and how to grab your audience’s attention.
Writing headlines for blog posts is as much an art as it is a science, and probably warrants its own post, but for now, all I’d advise is experimenting with what works for your audience. If your readers want hyper-specific case studies on how to do stuff, by all means, let ‘em have it. Don’t, however, do something just because someone else is, especially if it’s not resonating with your audience.
Great, you have chose a topic and wrote a catchy heading after a bunch of plannings, now turn to writing section. Let's get to writing...
Similar to headlines, there are two main approaches to writing a blog post. You can either sit down and write an entire draft in a single sitting (my preferred workflow), or you can chip away at it gradually over time. There is no right or wrong answer here – only whatever works for you.
However, I’d recommend getting as much done in one session as possible. This makes it easier to stay focused on the topic, minimizes the chance that you’ll forget crucial points, and also lets you get the damned thing out of your hair faster.
Even if you work more effectively in short bursts, try to maximize the amount of writing you get done in those sessions. The more times you have to revisit a draft, the more tempting it is to add a little here, and a little there, and before you know it, you’ve gone wildly off-topic. Get as much done as you can in a single sitting even if you prefer to draft a blog post over three or four writing sessions.
Like most skills, writing becomes easier and more natural the more you do it. When you first start, you might find that it takes a week (or longer) to write a post, but with practice, you’ll be knocking out great posts in hours. Unfortunately, there are no “hacks” or shortcuts when it comes to writing – you have to put in the time at the coalface.
Writing for the web is an entirely different animal than writing for print. Oftentimes, people simply don’t have the time, will, or ability to focus on lengthy blog posts without some visual stimulation. Even a well-formatted blog post consisting solely of text is likely to send your reader screaming back to Reddit or Twitter within minutes, which is why it’s so important to include images in your posts.
One of the most important reasons to include images in your blog posts is to break up the text. Many people scan blog posts rather than pore over every word, and interspersing images throughout the copy will make your post seem less intimidating and more visually appealing.
Let’s face it – sometimes, digital marketing (and hundreds of other niche topics) isn’t the most accessible subject to newcomers. That’s why images are an essential part of your blogging toolkit if you’re hoping to expand your audience. Diagrams, charts, infographics, tables, and any other visual assets can help your readers understand abstract or complex topics and grasp the points you’re trying to make.
Actually writing a blog post is hard. Editing a blog post is harder. Many people mistakenly assume that editing is simply striking through sentences that don’t work or fixing grammatical errors. Although sentence structure and grammar are both very important, editing is about seeing the piece as a whole and, sometimes, being willing to sacrifice words (and the hours it took to write them) for the sake of cohesion.
Few things are more jarring to read than the repetition of certain words or phrases. Once you’re done with the first draft of your blog post, read through it and check for words that can be replaced to avoid repeating yourself. Repetition often get bored to the readers. So, try to avoid the usage of repetitive phrases or words in your blog post.
Nothing will intimidate or outright anger a reader faster than huge walls of text. It’s a common mistake for inexperienced bloggers to make, and one I see far too often in a lot of online articles.
Sentences should be as short as possible. They’re easier to read, making your audience’s job easier. Shorter sentences also reduce the likelihood of going off on tangents. For example, I recently came across a sentence in an opinion piece in Wired that had no fewer than seven subordinate clauses, an editorial sin of almost unimaginable magnitude.
Paragraphs should also be short and sweet. The shorter the paragraph, the more likely your readers are to keep going. The “rules” of paragraph structure have been bent a little since web-based publishing became the norm, but try to keep individual ideas isolated to their own neat, short little paragraph.
There’s no such thing as a perfect post, and the sooner you come to terms with this, the better.
I’m not advocating for publishing sloppy work, nor am I saying you shouldn’t be obsessive about the details. I am saying, however, that even the best blog posts could always be better, but time is always against us. Again, unless you’re Seth Godin, you probably need to publish more than one post a month, so agonizing over every post will sap you of the desire to write and waste precious time – not to mention likely to incur the wrath of your editor or content manager.
Make every post as good as it can be, learn from the experience, then move on...
"So, now you're good to go... let's start your writing with these steps and improve by yourself..."